SWOT stands for Strengths, Weaknesses, Opportunities and Threats.
It is a way to gauge the market against your product by analysing your product's Strengths with regard to what it can give to the market, Weaknesses regarding where it falls short or areas it doesn't cover, Opportunities are areas where the product can exploit a gap in the market, give customers something they want, and Threats are competitors, are there similar products on the market, etc.
With regard to my product, it is the CyberMall Unreal Tournament Map.
Strengths:
Compelling theme
Fans of classic style maps
Map balance
Weaknesses:
Could be difficult to develop alone or with only a small team
New to Unreal map making
Could be difficult to gain attention as a new map creator
Opportunities:
Gap in the market for a map with this theme
Classic style maps seem to be popular
Many competitors maps do not get past the prototype stage
Threats:
Other map developers
Other maps
Users may not enjoy the map
Being new to map making could negatively affect feedback
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